For the peanut butter cookie brand Nutter Butter, its signature cookie is a newly minted TikTok star. 

On TikTok, you can catch the Nutter Butter cookie texting its close friends to see how well they "respond in a crisis" or testing out a new "Baddie" look for fall. The brand's zany assortment of TikTok videos has earned it 316k+ followers on the app, talk about brand awareness. Here are some fun examples of the campaigns they ran - "Texting Close Friends" and "Testing Out a New Baddie Look."

TikTok is one of the most compelling new marketing strategies, and e-commerce companies have rushed to use TikTok. They're hopping on viral trends, partnering with TikTok influencers, starting hashtag challenges & branded effects, and turning their mascots into unexpected TikTok celebrities. The social media platform has proven significant results in conversion for both small businesses and large corporations. The Nutter Butter cookie is now just one in a sea of brand takeovers.

• E.l.f. was the first brand to create its own viral TikTok song, called "Eyes. Lips. Face." The song has 23 million streams on Spotify, and now DSW, Mattel, and dozens of other brands have attempted to turn TikTok songs into their new marketing jingles. 
• When #BamaRush — the hashtag under which the demographic of aspiring University of Alabama sorority girls posted dispatches from rush season — captured the attention of TikTok users, The Pants Store, a boutique known for its rush dresses, got in on the action. The week that #BamaRush first went viral, The Pants Store saw its online sales increase 400%.
• When the small candle company Starre Candle owner posted a video about his struggle to sell products, TikTok users bought out his entire stock within an hour.

Why TikTok? 

• Since launching in the U.S. in 2018, TikTok for businesses has become a favorite for brands because of its powerful algorithm. The social network is the most downloaded app and is expected to reach 1 billion active users by the end of 2021. Posting from a TikTok business account means finding a place within the social platform.
• The in-feed video content format presents your brand with the best and unmissable placement of TikTok, capturing the full attention of your target audience. Brands have amplified their social media marketing efforts by taking advantage of TikTok ads, branded lenses, influencer marketing, branded hashtags, and more. 
• Follower counts don't necessarily correlate to success on TikTok. The algorithm can push the right video even from a small account in front of millions of users. TikTok has turned niche brands, like Crumbl Cookies, into household names. Making the investment in marketing campaigns and digital marketing for your brand's TikTok account worthwhile. 

Viral products used to lead to off-platform purchases. But now, TikTok is looking to become a commerce hub in its own right. It's safe to say that the TikTok app has found its place among other social media and video platforms such as LinkedIn, Youtube, and Snapchat, and content creators and entrepreneurs are taking full advantage.

Since August, TikTok has been piloting TikTok Shopping, a business marketing tool integration with Shopify that lets brands send viewers directly to their store checkout landing pages.

Customer communication has been proven essential for brands that want to convert a viral video into sales. TikTok has a thriving commenting culture, and users often post below brand videos asking sizing or product questions. 

Brands don't want to leave customers hanging, and companies like Thinx have turned to Chatdesk Teams to handle customer service in the TikTok comments. Chatdesk Teams deploys Superfans, who already know and love the brand, to convert one-time TikTok viewers into loyal customers.

Schedule a demo here to learn more about how Chatdesk can help you provide your shoppers with an excellent customer experience on TikTok.