Social Media

Social media comment moderation for Facebook and Instagram can be time consuming. Here are best practices for responding and driving more sales

Most support calls over 8 minutes are generally seen as a bad customer experience. In general, many people would assume chat/social handle times to be lower.

A talk by Dennis Owen, Group Manager Social Media for Cathay Pacific Airways, on crisis management using social media applicable to any organization.

The #TikTokMadeMeBuyIt tag doesn't only attract billions of views but also drives sales for brands. Here are some effective strategies for utilizing it.

The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.

Snapchat's core user demographics have the target audiences that fintech companies are after. Here's how fintech businesses can reach them.

Since Instagram rolled out its Reels last year, social media managers have raced to leverage Reels with TikTok. Instagram designed their new feature, Reels, to

Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.

TikTok is one of the most compelling new marketing strategies, and e-commerce companies have rushed to use TikTok.

The best affiliate marketing strategies in the fitness niche are community-driven. Here are some notable considerations you should make before building one.

When it comes to comment moderation on a business's social media profile, companies need a sophisticated strategy.

TikTok's over 1 billion active users are very appealing for fintech companies. Here's how fintech's can reach those people.

The TikTok comments section offers brands an opportunity to engage their customers. However, issues with it are common on the app. Here's how you can fix them.

Financial influencers have amassed large Gen Z and younger millennial followings. With the help of "finfluencers," fintech's can tap into these audiences.

YouTube sees Livestream shopping as the future of its commerce ambitions. Given that YouTube has 2.29 billion users, brands need to be paying attention.

Hashtags are everywhere on TikTok, and they're taking off due to the platform's algorithm. To gain traction on TikTok, brands need to develop a hashtag strategy

As shopping on Instagram expands, so do expectations regarding customer service. To meet the customers' rising standards, brands need to adapt.

Marketing through social media comments is an underutilized approach. If brands do it properly, they can engage their customers in dialogue that feels natural.