You did it. You created a product, built your ecommerce website, and started marketing your online store to the world.
But there’s a problem.
As you get a few sales coming in, you start to realize how many moving parts go into having a successful and thriving ecommerce business.
From shipping logistics, customer support tickets, and various marketing initiatives, you find yourself spread too thin.
The great thing is that if you’re using a popular ecommerce platform like Shopify, WooCommerce, or BigCommerce, there are tons of apps and plugins you can use to automate and expand the functionality of your online presence.
If you’re looking to get serious and grow your ecommerce business this year, continue reading because we went through dozens of ecommerce apps and narrowed down our list to the top 10 best apps you need to consider checking out for your online store.
Before we get into each ecommerce app, it’s important to know what these apps do and why they’re important.
There are many types of ecommerce apps available, each with their own unique features and benefits.
More plugins and apps mean more things to manage and think about. So you want to be thoughtful about what apps you decide to use for your store.
Chances are, you’ll need a few ecommerce apps that can help you with:
With the right app in place, you can take advantage of all the latest technologies to get ahead of your competition and drive growth for your store.
Choosing the best ecommerce app for your store can be a daunting task. There are so many different types of apps available that it’s hard to know which one is right for you. Before making any decisions, it’s important to assess what type of features and functionality you need from an ecommerce app.
Consider things like marketing automation tools, customer support help desks, or payment processors — these will all play an integral role in helping you reach more customers and streamline operations. Once you have assessed your needs, it’s time to start researching the different apps available and compare them against each other.
Look at reviews online, talk to other businesses who use similar services, and take advantage of free trials where possible — all this will help ensure that you make the right choice when selecting an ecommerce app.
The good news is that we already did a lot of the heavy lifting for you and researched some of the most popular and widely used ecommerce apps.
Without further ado, let’s get into the list!
Here are the 10 best ecommerce apps that can help you reach more customers, improve customer service, and streamline your operations:
Okay, let’s dive a bit deeper into each of these.
Klaviyo is an excellent ecommerce app for businesses looking to improve their SMS and email marketing.
It’s an integral part of any ecommerce business, and Klaviyo is known for being one of the best tools when it comes to email lifecycle marketing.
With Klaviyo, you can customize automated emails and messages based on customer behavior, allowing you to send timely and relevant content that resonates with the right audience. You can also use segmentation to target specific customers with tailored offers, abandoned checkout emails, or discounts, helping increase conversions and drive sales.
Additionally, Klaviyo’s reporting tools provide valuable insights into how your campaigns are performing so that you can quickly optimize them for maximum effect. With its comprehensive set of features and easy-to-use interface, Klaviyo is the perfect choice if you want to take your SMS and email marketing efforts to the next level this year.
It’s important to note that Klaviyo is a powerful tool, so there may be a slight learning curve to using the platform. However, given that so many big brands use it to power their online business, it’s a no-brainer that we had to include it on this list.
If you’re looking for a help desk integration, Gorgias is currently leading the way for ecommerce websites.
Gorgias helps streamline the ecommerce customer support process and makes it easier to respond quickly to inquiries with its easy-to-use help desk platform. With Gorgias, you can create custom ticket templates that make responding to customers faster and more efficient.
You can also use the platform’s powerful analytics tools to track key metrics such as response times, resolution rates, and CSAT scores so that you can continuously refine your customer service strategy throughout the year.
Gorgias also integrates with popular messaging channels such as Slack, Facebook Messenger, and WhatsApp so that you can communicate directly with your customers no matter where they are. All of these features make Gorgias an ideal customer service app for ecommerce businesses looking for a comprehensive solution for their customer support needs in 2023.
Staying on the topic of customer support, if you’re looking to outsource your customer support inquiries to US-based support agents that love your brand, you should definitely check out Chatdesk.
The great thing about Chatdesk is that it’s not another chatbot or customer support platform like Gorgias, Zendesk, Intercom, or Freshdesk. In fact, Chatdesk integrates with many different customer support tools and is used as your outsourced CS team.
With Chatdesk, you can easily connect with experienced customer service agents who are available 24/7 to answer your customers’ questions and inquiries. And this is not just limited to responding to calls, emails, or chatbots.
In fact, hundreds of popular ecommerce companies, like BarkBox, Thinx, and many more, use Chatdesk to fuel their customer experience on social media. From Instagram DMs to TikTok comments, you can make sure that you’re meeting your customers' needs where they are.
Additionally, Chatdesk provides powerful real-time insights and trends that allow you to track key metrics such as response times and resolution rates so that you can ensure quality customer service every time.
You can also scale up or down your CS efforts as well. For example, if you see a surge in customer support tickets during the holidays, you can easily scale up with Chatdesk using a pay-per-ticket model. And once the holiday craze is over, you can easily scale down to pay for only what you need.
All things considered, if you need help answering customer support inquiries across all your channels, you should definitely book a free demo and see what Chatdesk can do for you.
Word of mouth is probably the best form of marketing you can ask for. Unfortunately, it’s also one of the hardest marketing channels to grow.
However, there are ways you can incentivize people to promote your products. If you plan on leveraging influencer marketing or partnering with review bloggers and media sites, it’s important to have an affiliate program in place.
This is where Refersion comes into play. If you're looking for an easy way to set up an affiliate program for your ecommerce store in 2023, Refersion is the perfect solution.
With Refersion, you can quickly create and manage a comprehensive affiliate program that will help you grow your business. The platform has a CRM to track affiliates, referrals, and commissions so that you can easily monitor performance levels throughout the year.
Additionally, Refersion allows you to offer customizable rewards such as discounts or free shipping which helps incentivize affiliates to promote your products more effectively.
If you’re a fast-growing ecommerce brand, you know how complicated shipping can get. From different SKUs, returns and exchanges, and international shipping, Shippo can help you eliminate a lot of headaches.
With Shippo, you can easily connect with multiple carriers such as USPS, FedEx, and DHL so that you can provide your customers with the best possible shipping options. Plus, Shippo’s intuitive dashboard allows you to compare rates from different carriers to find the most cost-effective solution for each shipment.
Shippo also offers advanced features for small businesses like automated tracking emails, which ensures that customers always have visibility into where their package is at any given moment. All of these features make Shippo an ideal way to streamline your shipping workflows this year.
If you're looking for an easy way to improve your customer experience this year, you might want to check out Rebuy. This app allows customers to purchase products they've previously purchased with just a few clicks — saving them time and energy while also making it easier for businesses to upsell additional items.
Rebuy also has a suite of powerful analytics tools that allow businesses to gain valuable insights into buying trends — helping them better understand their target market and tailor product offerings accordingly. And if that wasn't enough, Rebuy also offers detailed reports so that managers can monitor performance levels throughout the year — ensuring optimal customer satisfaction each time someone makes a purchase.
Some of the largest ecommerce brands are using Rebuy, so it’s definitely worth checking out if you’re looking to improve your AOV (average order value).
Similar to Rebuy, Justuno is a great ecommerce app if you’re looking to improve your conversion rates and drive more revenue.
Justuno allows users to create personalized pop-ups and banners that can be customized based on visitor behavior, ensuring each potential customer receives the most relevant message possible.
Justuno's advanced analytics tools also allow businesses to track performance levels across different campaigns and make necessary adjustments accordingly. And if that wasn't enough, Justuno also offers built-in A/B testing so you can experiment with different designs and copywriting styles until you find what works best for your business — allowing for maximum conversion rates every time.
If you’re looking to grow your in-store purchases, create a personalized experience for each visitor on your website, and take your ecommerce marketing game to the next level, you should definitely check out Justuno.
One way to make customers fall in love with your brand, and become your best marketers, is to create a great customer experience for them.
A big hurdle many ecommerce business owners run into is dealing with returns and exchanges. More often than not, most of your customer support tickets might be from people asking for a refund.
This is where Returnly comes into play. The platform is designed specifically to help you streamline returns and exchanges and allow customers to easily return or exchange items without any hassle — saving them (and you) time and energy while also increasing satisfaction levels with their shopping experience.
Plus, because Returnly integrates directly into existing payment solutions like PayPal or Stripe, businesses can process refunds quickly and securely — giving buyers peace of mind when making purchases online.
The app also offers detailed reports so that managers can monitor performance levels throughout the year — ensuring optimal customer service each time someone needs assistance. All things considered, there's no better way than using Returnly to make sure your customers have the best possible shopping experience this year.
Loox’s tagline on their website is “Humanize your brand” — which is very fitting for the type of solutions they offer.
When it comes to online shopping, people can be hesitant if they’ve never heard of your brand before. This is why having some sort of social proof can be the deciding factor in someone wanting to buy from you.
As Amazon has shown many ecommerce businesses, probably the most powerful way to improve conversions is through product reviews.
If you’re looking for an AI-powered product review app, you should definitely consider checking out Loox.
Loox makes it easy to curate the best reviews from each user while also filtering out any negative or irrelevant feedback. This ensures that potential buyers only see relevant information that is helpful when choosing between different products. And if that wasn't enough, this platform also offers detailed analytics so managers can track performance levels across all products and services throughout the year. This makes sure everyone has access to reliable data at any given moment.
If you’ve ever researched anything about email marketing, chances are you’ve probably heard of Mailchimp.
Mailchimp is a widely used email and marketing platform designed to help you ship more efficient ecommerce marketing campaigns.
It’s a perfect solution for businesses who want to send out newsletters or promotional emails quickly and easily — allowing them to build relationships with their audience at scale.
Mailchimp also integrates directly into existing payment solutions like PayPal or Stripe, so you can collect payments from customers in real-time — making sure there's a smooth user experience each time someone makes a purchase online.
If you don’t need something as comprehensive as Klayvio, and you’re a small business, Mailchimp is a great cost-effective solution for kickstarting your email marketing efforts.
As you can see, there are tons of different ecommerce apps that help you expand the functionality of your ecommerce store.
From apps that help you grow your sales to services, like Chatdesk, that help you automate and outsource your customer service, there’s an app for almost any use case.
With the right app, you can get more out of each customer interaction and use that data to supercharge your sales channels and optimize your customer experience.
Now go out there and start growing!