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TikTok Takeover: How Brands Are Using the Platform to Convert Customers

Meghan Huston
July 27, 2022
TikTok is one of the most compelling new marketing strategies, and e-commerce companies have rushed to use TikTok.

For the peanut butter cookie brand Nutter Butter, its signature cookie is a newly minted TikTok star. 

On TikTok, you can catch the Nutter Butter cookie texting its close friends to see how well they "respond in a crisis" or testing out a new "Baddie" look for fall. The brand's zany assortment of TikTok videos has earned it 316k+ followers on the app, talk about brand awareness. Here are some fun examples of the campaigns they ran - "Texting Close Friends" and "Testing Out a New Baddie Look."

TikTok is one of the most compelling new marketing strategies, and e-commerce companies have rushed to use TikTok. They're hopping on viral trends, partnering with TikTok influencers, starting hashtag challenges & branded effects, and turning their mascots into unexpected TikTok celebrities. The social media platform has proven significant results in conversion for both small businesses and large corporations. The Nutter Butter cookie is now just one in a sea of brand takeovers.

E.l.f. #eyeslipsface campaign became one of the most influential on TikTok

Why TikTok? 

Viral products used to lead to off-platform purchases. But now, TikTok is looking to become a commerce hub in its own right. It's safe to say that the TikTok app has found its place among other social media and video platforms such as LinkedIn, Youtube, and Snapchat, and content creators and entrepreneurs are taking full advantage.

Free Guide on How to Launch Ads on Tiktok. Includes What Makes TikTok different than Facebook & Instagram, TikTok Ads Checklist, and 4 Successful TikTok Campaigns

Since August, TikTok has been piloting TikTok Shopping, a business marketing tool integration with Shopify that lets brands send viewers directly to their store checkout landing pages.

Customer communication has been proven essential for brands that want to convert a viral video into sales. TikTok has a thriving commenting culture, and users often post below brand videos asking sizing or product questions. 

Brands don't want to leave customers hanging, and companies like Thinx have turned to Chatdesk Teams to handle customer service in the TikTok comments. Chatdesk Teams deploys Superfans, who already know and love the brand, to convert one-time TikTok viewers into loyal customers.

Schedule a demo here to learn more about how Chatdesk can help you provide your shoppers with an excellent customer experience on TikTok.

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