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Why the #TikTokMadeMeBuyIt Hashtag Is an Essential Product Discovery Tool

Michael Waters
The #TikTokMadeMeBuyIt tag doesn't only attract billions of views but also drives sales for brands. Here are some effective strategies for utilizing it.
Image from later.com

The most eclectic product catalog on social media platforms, or maybe the internet as a whole, lives beneath the TikTok hashtag #TikTokMadeMeBuyIt.

The hashtag has had 6.6+ billion views, which features an assortment of TikTok videos from influencers and brands demonstrating and talking through new products.

What makes this hashtag essential for brands, isn't just its astounding number of views; but its impact on brand awareness and driving sales.

This Trending Hashtag Drives Sales

The #TikTokMadeMeBuyIt trend drives a brand's content viewership, significantly increasing conversion.  Some of the products to go viral under this trending TikTok hashtag include a laser keyboard and a cereal dispenser.

These aren’t just hollow view counts, either, views on TikTok are likely to result in sales. Earlier this year, “TikTok leggings”—referring to a pair of pants showcased in viral TikToks—was the most-searched term on Amazon.

E-Commerce Platforms Are Jumping on the Trend

Amazon has tried to cash in on the top TikTok hashtags. In June, it curated a collection of products that went viral on TikTok called the “Internet Famous” collection.

Not to be outdone, TikTok, is rolling out an integration with Shopify that lets users purchase products they see on #TikTokMadeMeBuyIt directly on the TikTok app.

Tips to Successfully Use Hashtags Like #TikTokMadeMeBuyIt

Brands eager to gain traction on the #TikTokMadeMeBuyIt tag might consider these tried-and-true tactics to help them with the TikTok algorithm. 

1.) Try a Product Demo

A good viral video works like an infomercial—it grabs people’s attention with how effortlessly a product works.

The cleaning paste, The Pink Stuff, for instance, has racked up millions of views from TikTokers who film themselves applying the paste to a dirty sink, then cutting to how clean that sink looks after the fact.

Another great scenario for this format is beauty products. Content creators promote their brand's beauty product with demonstrations and include a related hashtag, like #beautyhacks, which makes it easier to find. 

2.) Work With Influencers

Influencers have become a powerful force in social media marketing. They're so compelling on social platforms that brands are making an ROI of $5.78 for every $1 spent on influencer marketing.

Some influencers, like Heart Defensor or Brianna Ancheta, dedicate the popular content on their accounts to promoting new products they discover on Amazon or in big-box stores.

Most #TikTokMadeMeBuyIt influencers earn their money through affiliate commissions, but brands that want to get products in front of them might consider sending over free samples as part of their TikTok marketing strategy.

Influencer Trivia: Established influencers can exponentially increase their following by simply adding a hashtag like #followforfollowback.

3.) Choose an Unconventional Product to Showcase

TikTok users gravitate toward products that surprise them. The Contour Cube, a washable face-roller that sculpts and moisturizes a person’s face, went viral earlier this year because of its innovative approach to skincare.

When deciding which products to give extra marketing to on TikTok, brands should opt for items in their catalog that have a unique use case.

4.) Give a Behind-The-Scenes Look

TikTok loves user-generated content that gives a glimpse into how products are made. The app is loaded with videos of workers packing up products in warehouses, brands have increasingly tried to offer behind-the-scenes reels of their process.

One of Contour Cube’s most viral videos, for instance, shows how the company designed and 3D-printed its product.

5.) Complement #TikTokMadeMeBuyIt With Other Relevant Hashtags

#TikTokMadeMeBuyIt is arguably one of the best TikTok hashtags, for digital marketing purposes, to grace the For You Page (FYP). However, that doesn't mean you should always use it on its own.

A downside to using the most popular TikTok hashtags (like #tiktokchallenge, #dancechallenge, and #memes) is the high number of users utilizing them. 

To avoid your content getting lost, you can use TikTok hashtags that complement #TikTokMadeMeBuyIt to make your posts more accessible for your target audience. Here are some examples:

Hashtag Strategy: If creating something unique is difficult, there are hashtag generators you can use to help with ideas. To better understand your consumers' insights regarding your products, tools such as Chatdesk Trends can give you a deep dive to ensure you target the right audience.

6.) Prepare for Inquiries  

Brands who take advantage of the #TikTokMadeMeBuyIt should make sure they have teams in place to answer an influx of customer inquiries.

Chatdesk Teams provides knowledgeable customer support teams who respond to customers in the TikTok comments, ensuring that curious viewers can convert into paying customers. Schedule a demo here to see it in action.

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