The holiday season is approaching quickly, your customer’s “wish lists” might just be starting but brands and retailers are at the crux of preparation for these make-or-break moments.

It’s no surprise that this holiday season is sure to look unlike any other. People may be eager to return to holiday traditions, but holiday shopping has turned anything but traditional. Customers have changed the way they discover, shop, and buy. Brands and retailers of all sizes are challenged to meet customers where they are and adapt to the new way of serving customers.

To address these holiday opportunities, Chatdesk brought together NYC eCommerce leaders and partners for a great evening of knowledge sharing and networking. To wrap up the event, Chatdesk sat down with industry expert Amanda Johnson, CMO at Underlining and Co-Founder of Mented Cosmetics, to get her best advice on preparing for the holiday season.

During this fireside chat, we covered topics such as:

• What is the current landscape of eCommerce? What has shifted, and what trends are essential to follow?
• Marketing strategies, where should your campaign budget be allocated? How can small businesses do this on a budget?
• Shipping delays and supply chain challenges. Where and when to be transparent with customers?
• The digital shopping experience. How you can optimize the experience for customers and build your brand?
• The importance of customer support. Why you need to prioritize scaling support and how customer experience can drive sales.

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Don’t let the stress of customer support be an issue for your team this holiday season. Schedule a Demo with Chatdesk to see how you can supercharge your customer support team in just days!