Amy Elisa Jackson is the Vice President of Global Marketing at PATTERN Beauty, a Beach House Group Brand. Amy spent 15 years as an award-winning journalist on both digital and print platforms working with top brands such as Facebook, MSN, BET, Lexus, Essence Magazine, Latina Magazine, AOL Makers, Business Insider, Fast Company, and iVillage. An on-air entertainment expert, Amy has also appeared on Good Morning America, E! News, Access Hollywood, and Inside Edition.

This episode of The Formula walks you through master brand storyteller Amy Jackson's career journey, her experience as a marketing executive, leadership advice, and the secrets to her success.

Some of the lessons covered in the session include:

• Pivotal career moments and the growth strategy behind achieving a successful career.
• The process of developing a brand story, where to start, and how to get there.
• Her formula for success as a marketing executive in the eCommerce industry.
• Advice to marketers leading celebrity-driven brands.
• Leadership lessons and examples of how you can improve as a leader.
• Content marketing and where to invest.

Chatdesk aims to help marketing and customer service professionals elevate their careers and provide solutions to help them achieve their business goals. To learn more about how Chatdesk can help your brand schedule a conversation with us here.