Pretty Little Thing is a UK-based fashion retailer.
The brand wanted to build its presence among their target audience, 16 to 24-year-old women. To do this, Pretty Little Thing planned to showcase on TikTok the endless transformations women can have through the brand’s diverse collections.
The brand showed off its latest must-have looks and styles with engaging organic content. Here’s what makes their TikTok posts recognizable:
Pretty Little Thing works with creators to produce content, and the brand also offers followers the chance to feature or collaborate with the brand.
Pretty Little Thing puts a signature twist to their TikTok posts that are on-brand and easily recognizable. By working with creators, they’re able to tap into a large following and expand their reach. Offering their followers the chance to feature or collaborate also increases Pretty Little Thing’s engagement with users on the platform.
The brand also frequently illustrates its videos with captions and engaging hashtags that invite the public to share opinions, or give fans the chance to win discounts, which generates thousands of comments on its account.
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