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TikTok Ads Checklist for E-Commerce Marketers
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Explore our collection of successful TikTok campaigns and case studies from top brands.
Clothing and Fashion
Pair Eyewear Hashtag Strategy Takes Over TikTok
See how customizable eyewear company Pair uses TikTok for customer service.
PrettyLittleThing TikTok Contest
See how PTL's build its presence among their target audience, 16 to 24-year-old women on TikTok.
Gymshark Scales Massively on TikTok
Gymshark took to TikTok to reach it's audience and scale on social media.
WANNA Promotes Product Launch on TikTok
WANNA used TikTok influencers to promote their new AR solutions.
ASOS' TikTok campaign delivers on their motto 'Be whoever you want to be'.
Awesome product. TikTok. Community-Collaboration. The factors that helped Lexxola unlock powerful engagement.
Guess created the #InMyDenim hashtag gathering over 5,500 user-generated videos.
Flicker, Flash, Flare TikTok Strategy
Crocs takes over TikTok with its Flicker, Flash, Flare strategy.
Beauty and Skincare
Benefit Cosmetics launched the Benefit Brow Challenge, highlighting the benefits of the Brow Microfilling Pen.
Buzzfeed coined this “the most successful piece of TikTok marketing to date.”
Starface Skincare FAQ's on TikTok
Starface drives personal engagement with live-action Q&As on TikTok.
Habit Skin Holds Q&A on TikTok
Habit knows they don't need to look further than their social comments for honest customer feedback.
Food and Beverage
Redbull turned up the action with their #RedBullDanceYourStyle Challenge and gained more than 7 billion views.
Halloween was a little less scary and a little more satisfying for customers engaging in chipotles #Boorito contest.
See the Chipotle TikTok campaign that drove 329.2 million views.
Love guac as much as we do? Then you'll love the inspo from Chipotle's #GuacDance campaign.
#MexicanPizzaTheMusical Taco Bell
Taco Bell relaunched their Mexican Pizza in a big way on TikTok.
Starbucks Human Approach to TikTok
Starbucks takes a human-first approach to TikTok.
Sweetgreen Leverages #FoodTok on TikTok
Sweetgreen capitalizes on #FoodTok culture to engage with consumers.
Spikeball Spikes a Following on TikTok
Spikeball showcases people and pets playing the game, encouraging TikTok users to join in.
Blue Kazoo, a company focused on artfully designed puzzles, uses TikTok to reach artists for help designing new products.
Sommer Letter Co. Behind the Scenes on TikTok
Sommer Letter Co. connects with the TikTok community on an intimate level to drive engagement.
Critter Co. Fascinates Consumers on TikTok
Critter Co. engages viewers with their creative content on TikTok.
Banking and Fintech
#TallyUp TikTok Campaign
Tally used the campaign-specific hashtag #tallyup to help TikTok users find the company’s campaign
Plum Helps Consumers Save With TikTok Challenge
Plum made money go further with their TikTok influencer campaign.
Ryanair Comedic TikTok Content
Ryanair stands out on TikTok with its comedic presence.
Duolingo's Green Owl Mascot Turns TikTok Sensation
Duo the Owl makes it big on TikTok gaining traction for the brand Duolingo.
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