Starface is a skincare brand best known for its star-shaped hydrocolloid pimple patches which are used to get rid of acne, zits & blemishes fast.
As for its TikTok presence, the brand uses its feed like a live-action FAQ page. Starface answers, through TikTok tutorials and Q&As, common product questions and concerns such as:
The brand’s TikToks mostly show customers using Starface products to solve their skincare problems. Sometimes, they even feature Starface employees using the stickers.
Using their TikTok presence in such a manner allows Starface to troubleshoot and answer FAQS about their products. They’re also able to engage with their followers on a personal level.
In essence, Starface forms human connections with their customers by using TikTok as a platform for customer support.