WANNA Promotes Product Launch on TikTok
Overview

Wanna Kicks is an augmented reality (AR) app developed by the fashion-tech startup WANNA. The app, through the use of AR, virtually fits a wide selection of kicks on your feet. It gives users the opportunity to conveniently try on shoes before buying them.

How Wanna Used TikTok Influencers to Promote Product Relaunch

WANNA was working on a relaunch of its Kicks app and wanted to reach a young audience through TikTok, namely Millennials and Gen Z, to help boost the app’s installations. However, being a startup, their main concern was budgeting.

Through the TikTok Creator Marketplace, WANNA found multiple creators that they could collaborate with to release relevant content.

Popular influencer @Jabrilm19 hyped the new WANNA app on TikTok.

Why the Wanna TikTok Influencer Campaign Worked

WANNA worked with TikTok creators that spoke the same language as sneakerheads. These creators also perfectly  matched the criteria the brand was looking for:

  • Based in the U.S.
  • Male
  • Between 18 and 25 years old
  • Vlogger or comedian that averaged a certain number of views and engagement rate

These creators made videos that, in a fun way, demonstrated how to use the Wanna Kicks app. The strategies they used for their videos also matched what their audiences liked, therefore making the campaign more engaging.

Sample TikTok Post
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