Wanna Kicks is an augmented reality (AR) app developed by the fashion-tech startup WANNA. The app, through the use of AR, virtually fits a wide selection of kicks on your feet. It gives users the opportunity to conveniently try on shoes before buying them.
WANNA was working on a relaunch of its Kicks app and wanted to reach a young audience through TikTok, namely Millennials and Gen Z, to help boost the app’s installations. However, being a startup, their main concern was budgeting.
Through the TikTok Creator Marketplace, WANNA found multiple creators that they could collaborate with to release relevant content.
WANNA worked with TikTok creators that spoke the same language as sneakerheads. These creators also perfectly matched the criteria the brand was looking for:
These creators made videos that, in a fun way, demonstrated how to use the Wanna Kicks app. The strategies they used for their videos also matched what their audiences liked, therefore making the campaign more engaging.
