TikTok recently crossed 1 billion monthly active users and is quickly taking over as the #1 social platform for health & wellness brands to thrive. Health and wellness have become such a successful category on the social media platform that it has spawned its nickname: FitTok.
The hashtag #FitTok, which is teeming with videos of people demonstrating exercise routines, sharing healthy recipes, or explaining the science of how muscle growth happens, has been viewed over 8.1 billion times on the app.
FitTok is taking off because it is well-suited for home fitness, which is especially trendy due to the COVID-19 pandemic lockdown.
TikTok is flooded with short videos of workout routines from health professionals spreading their fitness knowledge and proper exercise.
Health and fitness brands should not miss out on FitTok. Here are some tips for how they can get started:
#FitTok influencers have often gone viral for posting videos of products that can help improve exercise. One viral video of a weighted hula hoop that lets people get more out of hula hooping racked up 65k+ likes on the platform.
A successful influencer video showcasing a brand's innovative product can drive immediate sales.
#FitTok has a few of its motifs, including tips and exercises for "shy girls" new to the gym. One popular video demonstrates stationary workouts that people new to fitness can feel comfortable accomplishing.
#FitTok isn't just videos of people working out at a gym. There are videos of people hiking, exercising on trampolines, and cycling through workout routines at home without equipment.
Doing home workouts without equipment entails using one's body weight. It could be as simple as push-ups, as viral as an ab workout like the plank challenge, or even as complicated as high-intensity interval training (HIIT) for cardio and fat loss.
Other videos are more focused on education. The TikToker NathalieCFit has a multi-part series, "How to navigate the gym," that takes new gym-goers through the different machines and offers tips on how to start using them.
Brands should consider posting education-oriented content, focusing on different fitness goals specific to their product, like bodybuilding and weight loss. Brands can share tips such as picking the right supplements or the proper diet for losing excess belly fat.
TikTok is undoubtedly effective at catapulting exercise regimens to viral heights, but not all of those viral exercises are necessarily useful. Some of them can be fads you should avoid.
When a hip thrust exercise went viral in May 2021, fitness professionals quickly warned TikTok users that the dance didn't have many benefits and could be harmful. Before hopping on specific trends, ensure you do your research.
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Want to witness how Chatdesk can help you keep up with the #FitTok trend? Just schedule a demo here!