Chipotle is an American fast food chain that specializes in tacos and burritos that are made to order in front of the customer.

What was the #GuacDance Challenge?

• The challenge encouraged people to dance along to a “Guacamole Song” in honor of National Avocado Day (July 31st).

Results

• Chipotle’s guacamole orders increased by 65% on that day.
• The #guacdance hashtag currently has 1.1 Billion views.

Why the campaign worked

Chipotle created an engaging challenge that encouraged people to have fun. It also corresponded with a specific day, dish, and song which made all aspects of the campaign align.

Source: Marketing Dive