The energy drink brand Red Bull wanted to raise awareness and gather entries for its annual Red Bull Dance Your Style competition. In 2020, the company hosted it solely on TikTok and ran the #RedBullDanceYourStyle branded hashtag challenge.
It achieved success globally, generating the following statistics:
First, the campaign tapped into one of the biggest trends on TikTok — dancing. The competition’s mechanics were also simple:
Second, Red Bull also used various ads to promote its competition further, widening the campaign’s scope. Lastly, to kick things off, the company worked with 23 popular TikTok creators worldwide, giving the brand instant access to millions of followers.
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