Blue Kazoo

Blue Kazoo is a premium jigsaw puzzle company that focuses on a few favorite 1,000-piece puzzles at a time, artfully designed and conscientiously crafted.

Blue Kazoo Proactively Engages With Consumers on TikTok

Blue Kazoo is a puzzle company that’s using TikTok as a space for product development. Through the comments on their videos, they receive the following:

  • Unsolicited feedback, from followers and customers, they use to see trends and make product changes
  • Customer questions (Which they also answer)

To complement these efforts, Blue Kazoo also reached out to artists, through TikTok and emails, inviting them to submit designs which they’ll use for new puzzles.

Video posted by Abraham Piper, one of their founders, on his personal account (@abrahampiper)

The Results

  • They’ve gotten in touch with three artists
  • More sales
  • Have used the feedback to create new products in the pipeline.

Why Brand Engagement Helped Grow Following

Blue Kazoo’s efforts on the platform encourage follower and customer engagement. They not only listen to their followers and customers, but also let them become a part of their product development process.

Source: Digiday

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