Spikeball Spikes a Following on TikTok

Spikeball Inc launched in 2008 with a mission to bring people together through competition and fun.

Spikeball Keeps up With TikTok Trends

On TikTok, Spikeball describes itself as “if volleyball and foursquare had a baby.” The company primarily produces equipment for the game on a round net and currently enjoys 1.3 million followers and 24.8 million likes on TikTok.

Spikeball showcases people and their pets playing the game, encouraging TikTok users to follow their example. The company also doesn’t post videos very often, but almost every video has garnered — if not thousands — millions of views.

Example post by Spikeball.

Why This Works

Spikeball capitalizes on TikTok trends, and posts content perfect for the platform and its target audience, showing how fun the sport is.

The game skews a younger audience that seamlessly overlaps with TikTok’s core demographic. Additionally, TikTok users like showing off — but not too seriously — which is exactly the focal point of most of Spikeball’s content.

Spikeball engages with consumers on TikTok

Sample TikTok Post
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