Sommer Letter Co. offers customers stationery and gifts designed and created by Kyle Sommer, the artist behind the brand. Her main purpose is to create products that “help you connect with friends and family in meaningful ways.”
The brand, or Sommer herself, uses TikTok in different ways:
Sommer gives TikTok users, followers, and customers an intimate and behind-the-scenes look at her business and her journey as its proprietor. Sommer also engages with customers herself and gives followers advice on running a business and being an artist.
Essentially, what makes her TikTok presence so successful is her blog-like approach and how she makes followers and customers feel like they are establishing a real-world relationship with her and her brand. She even sends surprises to some of her best customers.
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