TikTok

Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.

Although the cost of an ad on TikTok is expensive some brands insist that the right ad on TikTok sees higher conversion than on any other platform.

To take advantage of TikTok's 1 billion active users e-commerce brands can tap into these activities.

The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.

Food recipes or products that go viral on TikTok also translate into purchases. Brands need some handy strategies to capture that same energy on the platform.

Brands want to build their presence on TikTok, but often overlook a key aspect on the platform: customer support. Here’s how you can build a strategy around it.

TikTok’s algorithm is the platform’s most powerful tool. We’ll briefly discuss how it works and share some tips to help you maximize this recommendation system.

TikTok is promoting longer videos to grow its audience. Stay up-to-date with the platform's new format and algorithm to keep up the number of views.

Health and wellness has become so huge on TikTok that it has spawned its nickname: FitTok. Here's how brands can maximize this new fitness trend.

TikTok is becoming a source of educational content and therefore, a big brand and marketing platform for edtech brands. Learn how to capitalize on TikTok views

Marketing through social media comments is an underutilized approach. If brands do it properly, they can engage their customers in dialogue that feels natural.

It’s no secret TikTok has become a major driver of e-commerce sales. Get practical how-to's on increasing your TikTok views.

The TikTok comments section offers brands an opportunity to engage their customers. However, issues with it are common on the app. Here's how you can fix them.

Jewelry brands are vying for the attention of TikTok's over 1 billion users. To find success on the social platform, jewelers need to take a tactical approach.

Social content moderation is a must for e-commerce brands - start with these six best practices.

Hashtags are everywhere on TikTok, and they're taking off due to the platform's algorithm. To gain traction on TikTok, brands need to develop a hashtag strategy

With TikTok becoming a core part of people’s purchasing journey, producing a creative and effective hashtag campaign can expose your brand to a wider audience.

Building up an upcoming product launch can be tricky for beauty brands. However, with proper strategizing, social media can be a powerful tool you can rely on.