TikTok

Health and wellness has become so huge on TikTok that it has spawned its nickname: FitTok. Here's how brands can maximize this new fitness trend.

The #TikTokMadeMeBuyIt tag doesn't only attract billions of views but also drives sales for brands. Here are some effective strategies for utilizing it.

The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.

Since Instagram rolled out its Reels last year, social media managers have raced to leverage Reels with TikTok. Instagram designed their new feature, Reels, to

Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.

When it comes to comment moderation on a business's social media profile, companies need a sophisticated strategy.

TikTok's over 1 billion active users are very appealing for fintech companies. Here's how fintech's can reach those people.

The TikTok comments section offers brands an opportunity to engage their customers. However, issues with it are common on the app. Here's how you can fix them.

Hashtags are everywhere on TikTok, and they're taking off due to the platform's algorithm. To gain traction on TikTok, brands need to develop a hashtag strategy

Marketing through social media comments is an underutilized approach. If brands do it properly, they can engage their customers in dialogue that feels natural.

Learn how your brand can stand out on TikTok to appeal to the next generation of wedding service consumers.

TikTok is becoming a source of educational content and therefore, a big brand and marketing platform for edtech brands. Learn how to capitalize on TikTok views

TikTok is promoting longer videos to grow its audience. Stay up-to-date with the platform's new format and algorithm to keep up the number of views.

Jewelry brands are vying for the attention of TikTok's over 1 billion users. To find success on the social platform, jewelers need to take a tactical approach.

Building up an upcoming product launch can be tricky for beauty brands. However, with proper strategizing, social media can be a powerful tool you can rely on.

It’s no secret TikTok has become a major driver of e-commerce sales. Get practical how-to's on increasing your TikTok views.

Food recipes or products that go viral on TikTok also translate into purchases. Brands need some handy strategies to capture that same energy on the platform.

Social content moderation is a must for e-commerce brands - start with these six best practices.