Trends & Insights

Brands need to figure out how to make shipping costs cost-effective and create a strategy that increases sales and goes easy on the bottom line.

Brands increasingly want to turn product launches into digital events. To execute successfully, they will need effective digital marketing strategies.

Rather than rely on customers to sift through products on their own, quizzes can offer the right product directly in front of consumers.

Home gym equipment sales have skyrocketed during the pandemic. Learn how can you adjust your supply chains to address spikes.

Greeting card brands are revamping their offerings to keep up with the rise of e-commerce. To drive revenue, brands can follow these strategies.

An innovative public relations campaign can help brands stand out in a crowded marketplace and drive high-quality traffic to their pages.

For e-commerce brands, the end of the holiday season means analyzing their year-end marketing efforts. To do this, they need to know which metrics to analyze.

Fitness brands receive a wave of new customers every New Year. Getting those clients to uphold their resolutions until the end of the year is the challenge.

Giving Christmas gifts strengthens a company's relationships with its clients. Here are some best practices for easier corporate gifting this holiday season.

The retail industry is flooded with new digital trends. Here are a few of the major online shopping trends from the past year.

Brands and retailers of all sizes are challenged to meet customers where they are and adapt to the new way of serving customers.

To manage their customer interactions, brands are investing in customer experience technology.

Many greeting card companies are pivoting their products into something entirely new. Here's what brands can do to not miss out on the future of greeting cards.

Nearly 40% of customers cancel their new year subscriptions after 90 days. For subscription brands to succeed, effectively managing this customer churn is key.

Due to the ongoing supply chain constraints, returns will cost brands. To keep up, brands will need to formulate efficient return policies.

The best affiliate marketing strategies in the fitness niche are community-driven. Here are some notable considerations you should make before building one.

Financial influencers have amassed large Gen Z and younger millennial followings. With the help of "finfluencers," fintech's can tap into these audiences.

3 popular integrations you need to streamline your e-commerce business and free up time to focus on business essentials and future growth.