Social Media

Dive into the conversation with Chatdesk as we sit down with social media executive Peyton Dix to hear her story and experiences as a marketing leader.

In order to maximize your social advertising dollars, you can't set your campaign and forget it. Keep testing - and start with these tactics first.

Social commerce is expected to skyrocket in the coming years. To capitalize on this trend, Twitter is developing new features - Here's what brands should know.

When it comes to comment moderation on a business's social media profile, companies need a sophisticated strategy.

Mastering social media is a craft - especially when it comes to responding to comments. Get best practices in here.

Snapchat's core user demographics have the target audiences that fintech companies are after. Here's how fintech businesses can reach them.

For e-commerce brands, the end of the holiday season means analyzing their year-end marketing efforts. To do this, they need to know which metrics to analyze.

Most support calls over 8 minutes are generally seen as a bad customer experience. In general, many people would assume chat/social handle times to be lower.

As shopping on Instagram expands, so do expectations regarding customer service. To meet the customers' rising standards, brands need to adapt.

Our key takeaways on social customer care from the Socialbakers Engage 2016 conference. Private messages on Facebook are now five times the volume of wall post

Although the cost of an ad on TikTok is expensive some brands insist that the right ad on TikTok sees higher conversion than on any other platform.

To take advantage of TikTok's 1 billion active users e-commerce brands can tap into these activities.

The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.

Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.

As part of its push into e-commerce, Facebook is integrating virtual storefronts into Groups. Learn how you can set up storefronts in popular Facebook Groups.

Food recipes or products that go viral on TikTok also translate into purchases. Brands need some handy strategies to capture that same energy on the platform.

A large number of Pinterest's 459 million monthly active users fit the target audience for stationery brands. Here are some tips to effectively reach them.

YouTube sees Livestream shopping as the future of its commerce ambitions. Given that YouTube has 2.29 billion users, brands need to be paying attention.