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Social Media Conversion Rate Benchmarks (and How to Beat Them)
In order to maximize your social advertising dollars, you can't set your campaign and forget it. Keep testing - and start with these tactics first.
What Brands Need to Know About Twitter's New Shopping Tools
Social commerce is expected to skyrocket in the coming years. To capitalize on this trend, Twitter is developing new features - Here's what brands should know.
How to Reduce Negative Feedback on your Facebook, Instagram, or TikTok Page
When it comes to comment moderation on a business's social media profile, companies need a sophisticated strategy.
A guide for how brands can respond to positive and negative comments on social media
Mastering social media is a craft - especially when it comes to responding to comments. Get best practices in here.
Why Fintech Companies Should Invest in Snapchat Advertising
Snapchat's core user demographics have the target audiences that fintech companies are after. Here's how fintech businesses can reach them.
Holiday Sell-Outs: The Metrics Brands Should Review After the Holidays
For e-commerce brands, the end of the holiday season means analyzing their year-end marketing efforts. To do this, they need to know which metrics to analyze.
3 Myths Around Effective Customer Support on Social Media and Mobile
Most support calls over 8 minutes are generally seen as a bad customer experience. In general, many people would assume chat/social handle times to be lower.
Instagram for Business: How Brands Can Build Their Customer Service Plan On The Social Media Platform
As shopping on Instagram expands, so do expectations regarding customer service. To meet the customers' rising standards, brands need to adapt.
#Engage 2016 pt 1 — Social customer care
Our key takeaways on social customer care from the Socialbakers Engage 2016 conference. Private messages on Facebook are now five times the volume of wall post
Tips on How to Make a Good Video for TikTok
Although the cost of an ad on TikTok is expensive some brands insist that the right ad on TikTok sees higher conversion than on any other platform.
5 Popular TikTok Trends for Brands to Market their Products
To take advantage of TikTok's 1 billion active users e-commerce brands can tap into these activities.
How the TikTok Creator Marketplace Can Help Brands Achieve 16% Engagement Rates
The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.
How Thinx Scaled Their Social Support On TikTok with Chatdesk Teams
Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.
How Ecommerce Brands Can Set Up Storefronts in Popular Facebook Groups
As part of its push into e-commerce, Facebook is integrating virtual storefronts into Groups. Learn how you can set up storefronts in popular Facebook Groups.
How Food & Beverage Brands Create TikTok Food Videos to Double Their Sales
Food recipes or products that go viral on TikTok also translate into purchases. Brands need some handy strategies to capture that same energy on the platform.
How Stationery Brands Can Tap an Audience of 459 Million on Pinterest
A large number of Pinterest's 459 million monthly active users fit the target audience for stationery brands. Here are some tips to effectively reach them.
What Brands Need to Know About YouTube’s Upcoming Shopping Features
YouTube sees Livestream shopping as the future of its commerce ambitions. Given that YouTube has 2.29 billion users, brands need to be paying attention.
How Wedding Brands Can Use Facebook Advertising to Target Newly Engaged Couples
Facebook's ad targeting system is better-equipped than other social media platforms. By utilizing it, wedding brands can easily find newly-engaged couples.
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