Social Media

The best affiliate marketing strategies in the fitness niche are community-driven. Here are some notable considerations you should make before building one.

TikTok is one of the most compelling new marketing strategies, and e-commerce companies have rushed to use TikTok.

Thinx overcame their challenges with social media comments and helped to drive sales by engaging TikTok users and moderating their messages at scale.

Since Instagram rolled out its Reels last year, social media managers have raced to leverage Reels with TikTok. Instagram designed their new feature, Reels, to

Snapchat's core user demographics have the target audiences that fintech companies are after. Here's how fintech businesses can reach them.

The TikTok Creator Marketplace is a powerful marketing tool that allows brands to achieve high engagement rates on the platform. Here's an in-depth look at it.

The #TikTokMadeMeBuyIt tag doesn't only attract billions of views but also drives sales for brands. Here are some effective strategies for utilizing it.

A talk by Dennis Owen, Group Manager Social Media for Cathay Pacific Airways, on crisis management using social media applicable to any organization.

Most support calls over 8 minutes are generally seen as a bad customer experience. In general, many people would assume chat/social handle times to be lower.

Social media comment moderation for Facebook and Instagram can be time consuming. Here are best practices for responding and driving more sales

Our key takeaways on social customer care from the Socialbakers Engage 2016 conference. Private messages on Facebook are now five times the volume of wall post

Instagram's new "Add Yours" sticker offers brands a way to create more collaborative communities. Here's how they can properly utilize this latest feature.

Here is part 2 of our recap of last month’s Socialbakers Engage 2016 conference. Part 1 was about social customer care and part 2 covers social media marketing.

There are over 1 billion monthly active users each for Facebook Messenger, SMS, and WhatsApp. Take a look at more key industry trends and analysis.

Instagram is cashing in on the product drop model through its new feature, Drops. Here are some strategies to help brands utilize it effectively.

Our predictions on 5 future service features that will enhance your customer experience: Facebook Messenger to become the next WeChat for customer service...

Snapchat's savvy use of augmented reality (AR) helps brands drive sales and reduce return rates. Here are some strategies to utilize Snapchat's AR function.

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